KICKER Marine Audio’s New Campaign Colors Outside the Lines

To convey the luxury appeal of KICKER Marine Audio’s new market leading speakers, Brand Manager Jeremy Bale and the team chose a dramatic and visually appealing approach to the company’s latest branding campaign.

“Using juxtaposition with unlikely components is eye catching, compelling the viewer to take… a second look to fully “get” what is being communicated,” said Bale.

The new campaign captures a colorful butterfly lighting gently on a speaker, a splash of water lapping a cone speaker, and more. Each dramatic image, against the black speaker background, produced a compelling, non-traditional look with a product-centric focus.

“No couples with wine and cheese on the back of a boat for us,” says Bale, “We wanted to attract the eye and maybe raise an eyebrow as that is exactly what the MSS and MSC Speakers will do for the sense of hearing … the impact will be subtle, but discernible.”

Be looking for these impactful new images in the near future in advertising and at upcoming boat shows!