KICKER Supports New SURGE Recruitment Initiative

KICKER Marine Audio is pleased to support the Great Lakes Boat Building School in its inaugural launch of SURGE, a day-long boating event designed to introduce and attract area young people to marine industry career opportunities.

The event was scheduled at Riverside Marina on the Detroit River on July 31, 2024. Up to 300 students from area high schools were expected to attend to learn about marine industry careers. Students will be able to board a mix of… boats on the water, plus meet industry representatives from a variety of sectors including engines/propulsion, marine systems and electronics and manufacturing and boat building.

“I’m really thankful for the tremendous support the Surge pilot event has received from marine industry leaders like KICKER Marine Audio,” said Nikki Story, GLBBS president. “The impact for youth with on the water boating experiences and hands-on marine career exploration will be unforgettable. We know music is a big part of their lives, so KICKER’s participation was a natural choice. We hope that by hosting this event and delivering positive exposure to the marine industry, we can begin to broaden the pool of workforce prospects moving forward.”

KICKER provided several raffle drawings for lifestyle products, along with customized coupons and discounts for sound and audio products.

“We are very encouraged to see the outreach to young people and are happy to support this initial effort,” said KICKER Brand and Lifestyle Manager Jeremy Bale. “Our company is actively engaged in several educational initiatives, and we recognize the importance of introducing technical career options to young people.”